Ad redirect

Synopsis of ad now: the ad is red background with a picture of a surfer on the top with the company's name, Sticky Bumps, and below the picture are the products they sell: Wax, Traction Pads, Leashes, and Board Bags. It is directed at an older audience whom know how to surf already.

How to redirect the ad: I would redirect the ad to a younger audience and by doing this I would change the picture to a younger child using the same products that Sticky Bumps sells. I would also change the colors to brighter more vibrant colors that will attract a child's eye more.

As far as the font it is a little plain for an ad targeting a younger surfer child. Today children like crazy style writing and loud objects to get them excited because they want to be noticed.

I would change the placement of the products and the picture int he ad. I would have the picture in the middle but cropped in a circle with the products surrounding the picture. The on the top I would have the brand name in an electric green or blue and the bottom would have the website.